This is why the future belongs to Blu-ray

The blu-ray vs HD DVD war is over. Is it now Blu-ray vs digital downloads?
The high definition format war appears to be over. Blu-ray has won, HD DVD is finished. Toshiba can deny it as much as it wants, but the cold hard facts don't lie.
And so now that the war between HD DVD and Blu-ray seems to be drawing to a close, a debate which had remained dormant for some months has again reared its controversial head. Some people say that Blu-ray's victory is meaningless. They say that digital downloads are the future. And that optical disc formats are old hat.
This I don't buy. At least, not yet I don't.
The two most recent examples I can give of people voicing these opinions are two stories we covered right here on TechRadar. Apple CEO, Steve Jobs, and then Seagate CEO, Bill Watkins, both separately came out recently and basically suggested that: 'downloads are the future, and Blu-ray will die on its ass'.
So, are they right? Or is it all a load of dingo's kidneys? Well, I'd say that you only need to look at the motivations that exist for certain individuals to be saying such things.
Blu-ray: the last optical disc format
Steve Jobs and his iTunes empire would benefit hugely from people snubbing Blu-ray in favour of downloading movies. Even a foetus wouldn't need to be told why.
And likewise, what about Seagate's Bill Watkins? It doesn't take a genius to work out that a manufacturer of storage devices would stand to benefit enormously from a massive upturn in digital movie downloads. After all, where are all these movies going to be kept? On Seagate hard drives perhaps?
We can discount their opinions, then. Because they're biased. And as such, they are themselves meaningless.
So what do I seriously think will happen? I believe that digital downloads are definitely the way forward. Blu-ray Disc Association chairman, Frank Simonis, told us himself that Blu-ray will be the last optical format before downloads take over.
But I can't see the mass-transition to downloads happening for quite some time yet. Sure, all those tech savvy Xbox, PlayStation and iTunes users out there can say they like downloading stuff. But at the moment there are several impracticalities which make mass-market video downloading totally impossible - at least for the time being.
Blu-ray vs digital downloads
Firstly, for Blu-ray to be ousted by downloads, you've got to convince the billions of technophobes out there who couldn't even programme their old VCRs that an even more complex system is worth trying.
The day my mother downloads and watches a Hollywood movie from the web will be the day I deep fry and eat my Seagate FreeAgent portable hard drive.
People like simplicity. People like to buy a disc and put it in a player. They wouldn't like having to try and remember which hard disc, or which device they downloaded Gremlins to last year. They'd prefer to just go and find it on their shelf.
Sure it might also be hard to convince people to invest in the Blu-ray format. But Blu-ray is simply a continuation of an idea which has existed ever since music on vinyl hit the mainstream in the 1930s. We've had various forms of tapes and discs since then, Blu-ray being the latest and most advanced.
But downloads are a new thing entirely. Convincing people to try it will take many years. And in the meantime, with people snapping up LCD and plasma tellies like chocolate bars, they're going to want some HD content to watch on them.
Blu-ray offers an easy solution for normal people today. Downloads, don't.
http://www.tech.co.uk/rungsberry/general/blogs/2008/01/30/this-is-why-the-future-belongs-to-blu-ray
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