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Black Consumers Spend Nine Times More In Hair & Beauty: Report
By Stephenetta (isis) Harmon February 26, 2018

Photo Credit: Blend Images / Peathegee

A new Nielsen report has confirmed what we’ve already known as Black consumers: there is power in the Black dollar. And, it is making more and more headlines. Published earlier this month, the “Black Dollars Matter: The Sales Impact Of Black Consumers” report is the company’s eight report on Black spending. This report focuses on Black spending as a whole, our mainstream influence and the impact of Black Twitter and other social media.

[SEE ALSO: Study Shows Black Hair Products Are The Most Toxic]

While Blacks outspend on everything from water to cookware, our beauty buying habits continue to top the charts. We spend nearly nine times more than our non-Black counterparts on ethnic hair and beauty products. Add in $473 million in total hair care, $127 million grooming aids and $465 million in skin care preparations and we spend a whopping $1.1 billion on beauty annually.



With $1.2 trillion in total spending power, the research also shows that our buying habits also influence how our non-Black counterparts spend their money.

“Our research shows that Black consumer choices have a ‘cool factor’ that has created a halo effect, influencing not just consumers of color but the mainstream as well,” said Cheryl Grace, Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen.

With a more socially conscious group, the report also highlights the need for brands create and market products that speak to “diverse consumers.” As we’ve seen with several marketing misses, we have the power to affect bottom lines and change the direction of brand conversations. Need more proof? Take a look at Black Panther’s record-breaking box office.

“When it comes to African-American consumer spend, there are millions, sometimes billions of dollars in revenue at stake,” said Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, Nielsen. “With 43% of the 75 million millennials in the U.S. identifying as African American, Hispanic or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy. The business case for multicultural outreach is clear. African-American consumers, and all diverse consumers, want to see themselves authentically represented in marketing, and they want brands to recognize their value to the bottomline.”

Now, that we’ve been celebrated once again in how we spend money, we challenge you to continue paying attending to who spend money with. It’s one thing to make brands listen to us, it’s another thing to support brands that have been listening to (and celebrating) us since day one.
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Amara La Negra Shares Hair Must-Haves & The Power Of Being You

[Close-Up] Zoë Kravitz Covers ‘Fashion’ March 2018




About The Author

Stephenetta (isis) Harmon
isis is a music, hair and communications junkie. founder of Sadiaa and editor for HypeHair.com.






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https://www.hypehair.com/86642/black-consumers-continue-to-spend-nine-times-more-in-beauty-report/
 
Black women*

Black men spend their money at barber shops, they dont buy bundles, braids, and all the various hair care products. They dont buy other mens hair and glue it to their scalp. They dont sit in beauty parlor chairs for hours and drops 100s of dollars on hair care. This is a black womens issue that theyve let us know time and time again we have 0 say in. At the end of the day Asian males and the Asian community will always eat off of and have a level of control over black women as long as they continue to have "hair issues".
 
Well not to nit pick but brother you think these women allways buying their own hair with their own money? A lot of men give women money to women to get their hair done esp. dope boys that hustle for bitches weave. So i think men share some of dat blame
Black women*

Black men spend their money at barber shops, they dont buy bundles, braids, and all the various hair care products. They dont buy other mens hair and glue it to their scalp. They dont sit in beauty parlor chairs for hours and drops 100s of dollars on hair care. This is a black womens issue that theyve let us know time and time again we have 0 say in. At the end of the day Asian males and the Asian community will always eat off of and have a level of control over black women as long as they continue to have "hair issues".
 
Well not to nit pick but brother you think these women allways buying their own hair with their own money? A lot of men give women money to women to get their hair done esp. dope boys that hustle for bitches weave. So i think men share some of dat blame

Black women dont get most of their money from black men. They openly brag about having more than black men. They get their money from white men then give it to asian men. Brother Ill be glad to post clips in this thread of asian men showing black women their appreciation as customers just over the past year if you like?
 
I'm trying to compare black spending for hair care and beauty products vs the white consumer. Wondering what services or products cause the disparity. At first I only went to the women. But the article doesn't distinguish between black men or women.

Although my mind went black vs white. The article is really "African American" vs everyone else. That taken into consideration you have to think Asians, Indians, Africans rarely buy supplies for their hair. Latino's more so in my area, but most they are DRs and don't spend a lot.

- As black men we go to the barber weekly or every two weeks. In comparison, white guys go every two months or so.

- I'm assuming black women spend more on extensions and such. Don't get it wrong, white women use extensions and wigs as well.

- In terms of makeup, I'm thinking white women are more high end. Buying their stuff from Nordstrom's and Neiman Marcus, etc.

In any event I was surprised at the difference. Congratulations Koreans.
 
Black women*

Black men spend their money at barber shops, they dont buy bundles, braids, and all the various hair care products. They dont buy other mens hair and glue it to their scalp. They dont sit in beauty parlor chairs for hours and drops 100s of dollars on hair care. This is a black womens issue that theyve let us know time and time again we have 0 say in. At the end of the day Asian males and the Asian community will always eat off of and have a level of control over black women as long as they continue to have "hair issues".

Yeah, that's true. The fact is BW are putting Asians through college but not their own kids, BW are spending money at nail shops that don't hire a single black man. BW buy name brands that white folks say is prestigious with every dime they get their hands on making them rich while they don't hire a single black man, then when they're all done up looking like a million bucks they will look at a jobless black man and say "you sorry ass nigga"
 
Go ahead. But these hoodrats with ug boots, and a $600 apple phone and $275.00 bundles working part time at boost mobile/security/taco bell/bar tender living pay check to pay check as 78% of americans do.....where you think they getting that money?
Black women dont get most of their money from black men. They openly brag about having more than black men. They get their money from white men then give it to asian men. Brother Ill be glad to post clips in this thread of asian men showing black women their appreciation as customers just over the past year if you like?
 
Black women*

Black men spend their money at barber shops, they dont buy bundles, braids, and all the various hair care products. They dont buy other mens hair and glue it to their scalp. They dont sit in beauty parlor chairs for hours and drops 100s of dollars on hair care. This is a black womens issue that theyve let us know time and time again we have 0 say in. At the end of the day Asian males and the Asian community will always eat off of and have a level of control over black women as long as they continue to have "hair issues".
 
I don't get it.

Most of us brothas go to black-owned barbershops for our cuts so we're putting $ back into black businesses

Most BW go to black-owned hair salons/women working out of their houses (lol) to get their hair done


Why don't more black women open up nail salons?

My guess is that these asian salons pay very low wages to their employees but still, they could just hire them as nail techs or put some young sistas on (out of HS).
 
Yeah, that's true. The fact is BW are putting Asians through college but not their own kids, BW are spending money at nail shops that don't hire a single black man. BW buy name brands that white folks say is prestigious with every dime they get their hands on making them rich while they don't hire a single black man, then when they're all done up looking like a million bucks they will look at a jobless black man and say "you sorry ass nigga"
But is it our place to talk about a woman hair? Is that our concern? Shouldnt she be free to do with her hair what she wants? All of us have some sort of unnecessary spending habbits rather it be junk food, $70 on 6-8 grams of weed or what have we.

I mean i dont think us men truly understand how important a woman hair is to them. We only understand how impirtant a woman hair is to us.

Ive worked in nursing homes with black women that take care of mentally retarded people.

One thing i noticed is the black women would allways do the hair of the mentally retarded black women. I would say to myself "who you trying to help her impress, she retarded no one is lookin at her judging her by her hair and she dont even care about her own hair/head"

Then some others that have dementia that are semi alert and i would see the reaction they get when i tell them their hair look nice after a staff member braided their hair. Again black women doing other black women hair. Then i started understanding that these women can understand better then us men the importance of hair is to each other esp. black women.


Bro i am a hebrew israelite and so many people waking up to this now. When women that was wearing weave wake up to they hebrew and become self conscious of their culture and heritiage the last 3 things to go is: diet, dress and hair.

Even in islam or whatever pro black religion when black women with weave first come into it they will still be wearing weaves talking about black power. And if they stick around long enough they then do the full transformation.
 
I don't get it.

Most of us brothas go to black-owned barbershops for our cuts so we're putting $ back into black businesses

Most BW go to black-owned hair salons/women working out of their houses (lol) to get their hair done


Why don't more black women open up nail salons?

My guess is that these asian salons pay very low wages to their employees but still, they could just hire them as nail techs or put some young sistas on (out of HS).
Takes money to open up a nail shop. Again 78% of americans live pay check to pay check. 81% of women live pay check to pay check while 75% of men live pay check to pay check. Kinda hard to do that
 
Takes money to open up a nail shop. Again 78% of americans live pay check to pay check. 81% of women live pay check to pay check while 75% of men live pay check to pay check. Kinda hard to do that

Black women are the "most educated" they should be able to figure out how to create more Madam CJ Walkers today. They should CONTROL their hair care industry, from goods to salons. They dont. They are comfortable submitting to Asian male patriarchy as mere consumers. Even if it requires physical abuse.
 
I don't need a study to show me what I see everyday. Ride down Suitland Pkwy in PG County, MD or Liberty Rd in Baltimore County. Nothing but liquor stores and wig shops run by Koreans. BTW, these avenues are where the educated Negroes live.
 
I don't get it.

Most of us brothas go to black-owned barbershops for our cuts so we're putting $ back into black businesses

Most BW go to black-owned hair salons/women working out of their houses (lol) to get their hair done


Why don't more black women open up nail salons?

My guess is that these asian salons pay very low wages to their employees but still, they could just hire them as nail techs or put some young sistas on (out of HS).


black women simply don't goto to black owned nail salons. we had a nail salon. the main reason why we had clientele was due to advertising and our customers were white, indian, asian, black men, white men, and a few black women and their friends that knew my wife. black women simply don't support black businesses
 
Man.... I gotta get into the hair business, the only way to keep that money in our community is if we offer a place for the community to come spend the money.... It's been established as a business so the $$$ is there, but we're not there to meet our potential consumers.
 
Takes money to open up a nail shop. Again 78% of americans live pay check to pay check. 81% of women live pay check to pay check while 75% of men live pay check to pay check. Kinda hard to do that

Black women are the "most educated" they should be able to figure out how to create more Madam CJ Walkers today. They should CONTROL their hair care industry, from goods to salons. They dont. They are comfortable submitting to Asian male patriarchy as mere consumers. Even if it requires physical abuse.

There's a few other issues with nail shops beyond financial...

Social- a lot of women feel it is beneath them to "do nails," be it for white people or whoever else, plus "doing feet." I've heard many woman boast and brag about their nails and how often they do them their selves but most of them looked at me like I was the strangest most perplexing thing they've ever seen when I asked if they considered doing other people's nails.... Most noticeably "eeeeeewwww, what I look like doing other people's feet?"


Pricing - I've seen 2 shops lose out on business close, because they couldn't compete with the Koreans / Asians down the street on price. The Asians have more chairs and whatever other factors involved that allows them keep their prices and margins lower than most black women can't compete with if they have to pay a lease / mortgage and bills...
 
Why is everything black folks do a problem?


Cause without us they would actually have to talk about themselves! And they dnt wanna do that! The only thing i know is that our women dnt get their nail done with us. But my wife has went to a black nail place n she says its just wack they dnt take care of business like business....
 
Takes money to open up a nail shop. Again 78% of americans live pay check to pay check. 81% of women live pay check to pay check while 75% of men live pay check to pay check. Kinda hard to do that

Small business loans? Partners? There are plenty of options they can pursue, the same one's that are available to black men who open up barbershops.

Now I don't know the startup costs/overhead differences between the two because I'm not too familiar with nail salons but those all seem like excuses to me.

Now, black women supporting black women is probably unlikely lol.

I don't need a study to show me what I see everyday. Ride down Suitland Pkwy in PG County, MD or Liberty Rd in Baltimore County. Nothing but liquor stores and wig shops run by Koreans. BTW, these avenues are where the educated Negroes live.

IDK about Liberty Road but I'm very familiar with Suitland pkway. There ain't that many educated black folk who live there. Now some of 'em earning decent money because of the Fed Gov't but Suitland road is still a dump.
 
I don't need a study to show me what I see everyday. Ride down Suitland Pkwy in PG County, MD or Liberty Rd in Baltimore County. Nothing but liquor stores and wig shops run by Koreans. BTW, these avenues are where the educated Negroes live.
It's the same up here in Ohio. Fucking gooks sucking money out the black community. It's all the money spent on fake hair and other shit. You don't see these Asians running hair stores in white communities up here. :smh: In fact, if I google that shit it all points to black communities up here. And Asians trying to block black people from getting that money.
White women wear weaves too
Stop with that shit. I came up in the suburbs. These white girls ain't even thinking about hair. That oily fucking shit grows like weeds for them cacs. For the most part, those bitches don't start with extensions until they middle age and their hair starts thinning. There's a reason why these Asians draining money out the black community.

There are certain realities and no need to cop pleas. The money black women spend on hair white women spend on tanning and shit like that.

It's not shitting on people for spending money trying to enhance their appearance. Generally speaking, black women buy hair; white women buy tans. It's WHERE that money is spent. Imagine if Asians were making all the money off cacs tanning. It would be the same way they running the black hair industry. All the money spent on black hair should go to the black community.

Check this shit out: https://www.wisebread.com/the-cost-of-tanning

10% of Americans spend on average $300 per year to tan indoors. This equates to a total U.S. market for tanning of over $9 billion per year, and does not include the $3 billion tanning products market. Enhancements in technology and consumer acceptance are fueling the industry's growth.

:hmm: That's a lot of bread, but it's not leaving white hands.
 
This is a poorly painted narrative.

They are the most miseducated if you ask me. Women are the easiest gender to manipulate.

Men are manipulated by women. (Goes all the way back to the Garden of eden).

Women are manipulated simply by "help" and making someone appear to be jealous/covetous. Also back to the garden of eden. The serpent simply painted God as being jealous as if when she ate from the tree she would be as gods. Essentially wanted to be equal to god. But it was some truth. Her eyes werr opened knowing good and evil . So she did get help. But she also got death.

Women....welfare=help. At the expense of no man in the house. Bamboozled yet again.

Kizzy in roots was helped by her slave masters niece on how to read. But it was a elabortate plot to get her to read so she could get her caught and sold. It worked kizzy learned how to read yet she also was sold kizzy was hysterical her parents kunta and the wife was hysterical yet miss anne was looking out the window ever so calm and cool. And when kizzy later saw miss anne when they got in their senior years kizzy said "remember me" and miss anne said "nope". I say that because women are easily scammed if you paint the narative of you gonna get help you gonna be better...etc...

Women are scammed by marketers that they look ugly....that their hair ia ugly and that they need the European hair. And when they not being taught directly they being taught indirectly by seeing all the famous girls/women on tv and instagram and how they fucking get all the attention. The miss america contests.....all thin.

Being insecure is expen$ive



Black women are the "most educated" they should be able to figure out how to create more Madam CJ Walkers today. They should CONTROL their hair care industry, from goods to salons. They dont. They are comfortable submitting to Asian male patriarchy as mere consumers. Even if it requires physical abuse.
 
Didn't Chris Rock already do a well recieved documentary on this topic nearly 10 years ago?

And there WAS a boom of black owned hair businesses as a result.

And black women going natural

But as explained in the doc...

We gonna have to make a CONCERTED EFFORT to really make a change.
 
Cause without us they would actually have to talk about themselves! And they dnt wanna do that! The only thing i know is that our women dnt get their nail done with us. But my wife has went to a black nail place n she says its just wack they dnt take care of business like business....

Kinda like how a lot of black barbers accept cash only yet if you go to the white or Spanish owned shop those guys have multiple payment options, I even saw one barber accepting bitcoin.
 
Kinda like how a lot of black barbers accept cash only yet if you go to the white or Spanish owned shop those guys have multiple payment options, I even saw one barber accepting bitcoin.


Yep, but not only that she says it seems to b chaos when she have went in there just not organized at all...basically like shes in the street or something..
 
Small business loans? Partners? There are plenty of options they can pursue, the same one's that are available to black men who open up barbershops.

Now I don't know the startup costs/overhead differences between the two because I'm not too familiar with nail salons but those all seem like excuses to me.

Now, black women supporting black women is probably unlikely lol.



IDK about Liberty Road but I'm very familiar with Suitland pkway. There ain't that many educated black folk who live there. Now some of 'em earning decent money because of the Fed Gov't but Suitland road is still a dump.
Small business loans to black people.........they will loan you money for college or a car before a business. But the point is if you live pay check to pay check that is poor money management . Cuz not everyone living pay check to pay check making minimum wage.
 
There's a few other issues with nail shops beyond financial...

Social- a lot of women feel it is beneath them to "do nails," be it for white people or whoever else, plus "doing feet." I've heard many woman boast and brag about their nails and how often they do them their selves but most of them looked at me like I was the strangest most perplexing thing they've ever seen when I asked if they considered doing other people's nails.... Most noticeably "eeeeeewwww, what I look like doing other people's feet?"


Pricing - I've seen 2 shops lose out on business close, because they couldn't compete with the Koreans / Asians down the street on price. The Asians have more chairs and whatever other factors involved that allows them keep their prices and margins lower than most black women can't compete with if they have to pay a lease / mortgage and bills...
Yup meanwhile there will be a heterosexual asian guke doing nails no problem laughing to the bank
 
My girl got natural hair. A lot of it too.

Most of her hair products come from the produce section in the grocery store.

She don't wear makeup and doesn't need to, skin clear and smooth.
 
Small business loans to black people.........they will loan you money for college or a car before a business. But the point is if you live pay check to pay check that is poor money management . Cuz not everyone living pay check to pay check making minimum wage.

IDK man, sounds like you got a lot of excuses for this topic. There are plenty of programs offered by banks and the Fed Gov't promoting 8A's (small biz and minority owned companies). I agree with you on the paycheck-to-paycheck thing, the Federal Gov't shutdown proved this, but those folks aren't really who I expect to be business owners. And besides, if men can do it with barber shops what's to stop women from doing it?

Deep down I think two things are at play:

1) Black women do not support other black women in general and:

2) Black women probably think being a nail tech at a salon is beneath them (institutionalized racism thinking that it's an Asian job)
 
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