Maybe they were under contract or under someone else umbrella, maybe the sponsorship stopped.. Remember even some of the simpler things people will still have an overseer or boss to answer to cause they didn't want to do/finance it themselves
That picture of them looks so non hip-hop. Also, why would you come out with a name like DJ Hed? It's like if someone came out with DJ Throatgame, would that sit well with you?