Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
The frozen treat joins a growing trend.
"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," Elizabell Marquez, head of marketing for parent company Dreyer's Grand Ice Cream, told CNN in a statement.
The chocolate-covered vanilla ice cream bar joins brands such as Aunt Jemima and Uncle Ben's in overhauling long-used names and marketing strategies considered racially offensive. The trend comes amid global demonstrations against police brutality and systemic racism following the deaths of George Floyd and other African Americans at the hands of police.
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(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
The frozen treat joins a growing trend.
"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," Elizabell Marquez, head of marketing for parent company Dreyer's Grand Ice Cream, told CNN in a statement.
The chocolate-covered vanilla ice cream bar joins brands such as Aunt Jemima and Uncle Ben's in overhauling long-used names and marketing strategies considered racially offensive. The trend comes amid global demonstrations against police brutality and systemic racism following the deaths of George Floyd and other African Americans at the hands of police.

Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
After nearly 100 years, Eskimo Pie ice cream will get a new name.
