Adidas project to lose $1.3 billion if they’re unable to sell their existing Yeezy stock.

Rob Walker
He need Give papa smurf back the rest of his pants
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How much do those Red boots cost?
The boots, which resemble the footwear worn by Astro Boy, Ronald McDonald or Dora the Explorer's monkey friend, have gone viral in the run-up to their on-sale date—and are likely to fetch a huge premium when they hit the resale market. MSCHF will put the boots on sale Feb. 16 for $350.
 
Adidas can't sell their stock to second hand fashion retailers? Seems like wins for everyone interested. Doubt they'll recoup a billion but all of it going to a landfill somewhere seems like not the best answer either.
 
Right now, you can 3D print your own kicks using your own design or designs other people have made. Most people don't realize it. Once 3D printers go super main stream, it's a wrap. Mofo's will be printing ribeyes, clothes and kicks for the family reunion.
elaborate please....
 
Ciara’s fans beg her to ditch viral MSCHF Big Red Boots: ‘Knock it off’
By Margaret Abrams
February 17, 2023 | 10:59am


It can’t be easy to “1, 2 Step” in these clunky shoes.
Ciara is the latest celebrity to sport MSCHF’s Big Red Boots — and when she showed off her pair in an Instagram Reel Thursday, her fans were not having it.
“Positive Affirmations. Speaking life into myself!” the 37-year-old star captioned a clip of herself singing into the mirror while wearing a Michael Jackson T-shirt, black sunglasses and the viral boots.
But her followers weren’t so positive in the comments.




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“I hate those boots,” one wrote, while another added, “Knock it off Ciara. .”
“This is hilarious and scary, it’s obvious that these boots are a social experiment to see how easy people are influenced by fashion,” a third critic remarked.

“They gotta be giving yall these shoes for free,” another mused, as celebrities like Lil Wayne have also worn the oversized “clowncore” style.
Several commenters seemed more concerned about how Ciara could possibly move around in the polarizing pair, with one quipping, “I trip over my crocs in sports mode I can’t even imagine walking in those.”
Ciara is the latest celebrity to embrace the viral style.ciara/Instagram
Not everyone hated seeing Ciara in the super-sized shoes, however.
“Best these boots have ever looked,” wrote Kerry Washington, who dropped a fire emoji.
Kerry Washington encouraged her friend, but other commenters weren’t as supportive.ciara/InstagramSome commenters thought celebrities were trolling them with the boots.ciara/Instagram
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While fans usually love Ciara’s style, they begged her to take off the boots.
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While fans usually love Ciara’s style, they begged her to take off the boots.Getty Images for Nylon
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While fans usually love Ciara’s style, they begged her to take off the boots.Getty Images
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While fans usually love Ciara’s style, they begged her to take off the boots.ciara/Instagram
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The $350 Big Red Boots are sold out after being released on Feb. 16 on MSCHF’s website.
The manga-influenced style is available on resale sites like StockX for more than $1,000.
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The Big Red Boots are already sold out after launching this month.Michael Simon/Shutterstock
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The Big Red Boots are already sold out after launching this month.Michael Simon/Shutterstock
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The Big Red Boots are already sold out after launching this month.The Daily Stardust / BACKGRID
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Diplo was similarly trolled after being spotted courtside at a New York Knicks game at Madison Square Garden on Monday night in the same shoes.
“That’s not fashion… that’s TRASH, son,” one critic tweeted at the DJ.
 
Adidas wonders what to do with Yeezy shoes after Ye split

Germany Adidas Earns

Photo credit AP News/Seth Wenig

By The Associated Press

March 8, 202312:20 pm
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FRANKFURT, Germany (AP) — Adidas is still wrestling with how to dispose of 1.2 billion euros ($1.3 billion) worth of Yeezy shoes after its breakup with the rapper formerly known as Kanye West, forcing the German sportswear maker into a big loss at the end of last year and expectations of more pain ahead.
CEO Bjorn Gulden said selling the popular line of shoes would mean paying royalties to Ye, who was dropped by Adidas five months ago after making antisemitic remarks on social media and in interviews. During an earnings call Wednesday, he pointed to “many variables” about what to do with the shoes now stacked in warehouses.
Destroying them could “raise sustainability issues," though some companies have offered recycling solutions, said Gulden, who was named CEO after the blowup over Ye’s remarks. Restitching them to hide the Yeezy brand so they could be sold “is not very honest, so it’s not an option,” he added.

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Suggestions to give them away to those in need in places like earthquake-hit Syria or Turkey would mean the product would “come back again very quickly” due to its high market value, "so that's not really an option,” Gulden said.
If Adidas does decide to sell the shoes, "I can promise you that the people that have been hurt by this will also get something good out of it and get donations and proceeds in different ways, shapes or forms,” the CEO said.
Adidas split with Ye in October, following other brands that were facing pressure to end ties with the rapper over his antisemitic and other offensive remarks. The company is now struggling to find ways to become profitable again and replace its banner Yeezy line, which analysts have said amounted to as much as 15% of its net income.
The Ye breakup cost 600 million euros in lost sales in the last three months of 2022, helping drive the company to a net loss of 513 million euros. The decline, also attributed to higher supply costs and slumping revenue in China, contrasts with profit of 213 million euros in the fourth quarter of 2021.
More losses could be ahead, with the company forecasting a 500 million-euro hit to profit earnings this year if it decides not to repurpose the remaining Yeezy products in stock. The company is predicting a 2023 operating loss of 700 million euros.
Gulden said “so many companies” were willing to buy the popular shoes but that would mean paying royalties to Ye. Rumors that the company was in talks to sell them, however, “are not true.”
He had heard from “gazillions of people that have opinions about this, and of course when you’re sitting on the inside, it looks a little bit different than it looks on the outside.”
Gulden also said Adidas is still investigating former employees’ allegations that Ye created a toxic work environment and that the sportswear company knew about his problematic behavior and failed to protect workers.
The CEO called 2023 “a transition year,” saying “we can then start to build a profitable business again in 2024.”
Last year, fourth-quarter net sales were up a bare 1.3% at 5.21 billion euros from the same quarter a year ago. The company pointed to revenue dropping 50% in China and higher costs for supplies and shipping, which could not be offset by price hikes.
For the full year, the Herzogenaurach, Germany-based company said it made a net profit of 638 million euros on sales that rose 6%, to 22.5 billion euros.
Adidas also further shook up its leadership by replacing its top sales and marketing executives. Global sales head Roland Auschel will leave the company after 33 years and be succeeded by Arthur Hoeld, now head of the Europe, Middle East and Africa region.
Brian Grevy, head of global brands, will step down March 31. CEO Gulden will take on his product and marketing responsibilities.


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