Should WWE start a women’s promotion?In recent years, television ratings for women's sports have grown dramatically. The 2024 women's NCAA basketball final, for instance, attracted 18.87 million viewers, making it the most-watched basketball game—college or pro, men's or women's—in five years. This trend is also seen in professional leagues. The WNBA is now getting record-high viewership for its regular season games, and the National Women's Soccer League (NWSL) also set a new record for its most recent championship game.This massive growth is also happening on social media. The WNBA's online video views quadrupled in a single year, nearing 2 billion views. Star athletes are gaining huge numbers of followers, and their online presence helps attract more viewers to the televised games. In turn, exciting moments from the games become viral online. This cycle of increasing viewership and social media buzz is leading to more sponsorship deals and greater mainstream recognition for women's sports.