Out of left field opinion....
I don't think AEW is in any immediate danger. In fact I think their fan base is so strong that they might be able to support their own AEW exclusive thread.
A separate thread where all Tony Kahn's nutty Twitter ideas can be posted and discussed in detail without any WWE 'haters' getting in the way.
In all seriousness though, AEW seems like their in the same position TNA was when Hogan and Bischoff came on board. TNA was great when they were solely doing their own thing. Then the old WCW crew came in and try to make it a direct competition with WWE.
Just stay in your lane and focus on doing what your company can do well and more importantly,
different from WWE. All the social media shots and shenanigans are just a bad look.