Dom wasn't getting much heat good or bad as a face. He was a corny Rocky Maiavia blue chipper Babyface and no one cared for him either way.
Playing a punk kid pushed him way over, because everyone hates a spoiled punk and wants to see their parents whoop their ass.
Funny thing though, while Dom's character has benefited from his father's name recognition, he's also improved tremendously in the ring and in the way he's come off onscreen in promos.
Does he still have to improve? Absolutely, but he legitimately is one of the most over stars in WWE right now and when he eventually turns face again in the next year or two, saving his dad, he will get a mega Sami Zayn turning on the Bloodline/hugging it out with Kevin Owens pop.
BTW, Here you go
I heard of the pizza pie twirling guy. Does that make him a known commodity in wrestling or to most wrestling fans?
A star is someone people care enough to buy tickets for or tune in to see, whether they like them or like hating them.
I would say the only true star AEW had was CM Punk. People tuned in to see him.
MJF has star power, but his reign has been meh.