President Trump just attacked NASCAR and Bubba Wallace. These TV ratings prove he’s wrong
BY ALEX ANDREJEV
JULY 06, 2020 11:29 AM , UPDATED JULY 06, 2020 05:07 PM
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JEFF SINER
NASCAR and politics tend to overlap.
President Donald Trump attended this year’s Daytona 500 in February and served as the grand marshal for the event that opened the 2020 season. And Monday, the president offered an opinion on a recent incident involving NASCAR and driver Bubba Wallace, who is Black.
Two weeks after NASCAR announced that a
noose was found in the garage stall of Wallace’s No. 43 team at Talladega Superspeedway, and a subsequent FBI investigation determined that the act was
not a hate crime, Trump
tweeted: “Has
@BubbaWallace apologized to all of those great NASCAR drivers & officials who came to his aid, stood by his side, & were willing to sacrifice everything for him, only to find out that the whole thing was just another HOAX? That & Flag decision has caused lowest ratings EVER!”
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President Trump told 2 lies in 279 characters, and NASCARlet him off the hook
The end of the tweet referred to NASCAR’s
June 10 ban of the Confederate flag at races, a decision prompted by Wallace that the sanctioning body said it will enforce to make fans of all races and ethnicities feel comfortable at NASCAR events.
But the ban of the Confederate flag and what happened at Talladega have not caused NASCAR’s “lowest ratings EVER!” as Trump claimed. According to FOX Sports, NASCAR viewership on the FOX networks is up eight percent since returning from its coronavirus-related hiatus on May 17.
Despite numerous delays and postponements due to inclement weather since the sport returned amid the pandemic, television viewership and Nielsen ratings have not consistently dropped, nor have any changes been in direct correlation with the flag ban. Instead, Sunday’s Cup Series race at Indianapolis Motor Speedway on NBC earned a 2.67 rating and 4.34 million viewers, according to NBC Sports. That viewership number is up 46 percent from last year’s Brickyard 400 race, which aired in September at the same time as NFL games. It was the second-most viewed NASCAR race since the sport returned from hiatus due to the Pandemic. (NASCAR’s return race at Darlington averaged 6.32 million viewers.)
After the ban was announced the morning before NASCAR’s Cup Series race at Martinsville, television ratings on FS1 increased 16 percent compared to previous weeknight NASCAR Cup Race at Charlotte, according to FOX Sports. The second race at Charlotte was the lowest-rated NASCAR Cup Series race of the season — a mid-week event postponed for inclement weather. Inclement weather also pushed Talladega from Sunday to Monday, and it was still the most-watched Monday NASCAR race since 2014 (other than the Daytona 500).
Trump’s claim of a hoax contradicted information from NASCAR. In the wake of the FBI’s findings, NASCAR president Steve Phelps repeatedly said that the
discovery of the noose incident was not Wallace’s fault, nor was it a “hoax.”
“Bubba Wallace and the 43 team had nothing to do with this,” Phelps said after the investigation concluded. “Bubba Wallace has done nothing but represent this sport with courage, class and dignity. It is offensive seeing anyone suggest otherwise, and frankly it’s further evidence as to how far we still need to go as a society.”
Phelps said that the driver had no knowledge of the pull rope tied like a noose until Phelps told Wallace about it himself, after NASCAR security inspected the entire garage area and officials discussed next steps.
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But on Monday, White House press secretary Kayleigh McEnany
doubled down on the president’s stance on Fox News when asked about Wallace. McEnany compared the “allegations and the rush to judgement” with the case of Jussie Smollett, an actor who claimed he was the victim of a hate crime last year.
“When you level false charges, you not only slander me, you slander the American people,” McEnany said, reading a statement from Trump.
Monday afternoon, NASCAR issued the following statement in response to Trump’s tweet:
“We are proud to have Bubba Wallace in the NASCAR family and we commend his courage and leadership. NASCAR continues to stand tall with Bubba, our competitors and everyone who makes our sport welcoming and inclusive for all racing fans.”
Wallace also
responded on Twitter Monday afternoon with a note to “the next generation and little ones following my foot steps..” that focused on overcoming “the haters” with “love.”
“Love should come naturally as people are TAUGHT to hate,” Wallace tweeted. “Even when it’s HATE from the POTUS..Love wins.”
Cup Series rookie Tyler Reddick, driver of the No. 8 car, who was one of the first drivers to tweet his support for the “Black Lives Matter” movement amid nationwide protests for racial justice, tweeted in response to Trump on Monday morning.
“We don’t need an apology,” Reddick tweeted. “We did what was right and we will do just fine without your support.”
The tweet was deleted shortly thereafter and Reddick announced that his call for NASCAR SiriusXM on Monday would be “rescheduled,”
according to FOX Sports. Seven-time Cup Series champion Jimmie Johnson, who helped organized the march around Wallace before the race at Talladega, tweeted a picture on Monday with Wallace’s car number and the hashtag #IStandWithBubba.
Go Fas Racing, a
small team that fields the No. 32 Ford driven by Corey LaJoie, announced last week that the Patriots of America PAC had
agreed to a nine-race deal with the team to support Trump’s reelection campaign. LaJoie drove a “Trump 2020” paint scheme Sunday at Indianapolis Motor Speedway.
NASCAR TV RATINGS IN 2020
Race | Date | VIEWERS | NIELSEN | NETWORK |
Daytona 500 | Mon, Feb. 17* | 7.33 million | 4.4 | FOX |
Las Vegas | Sun, Feb. 23 | 5.50 million | 3.2 | FOX |
California | Sun, March 1 | 4.79 million | 2.9 | FOX |
Phoenix | Sun, March 8 | 4.58 million | 2.7 | FOX |
Darlington 1 | Sun, May 17 | 6.32 million | 3.7 | FOX |
Darlington 2 | Wed, May 20 | 2.09 million | 1.2 | FS1 |
Coca-Cola 600 | Sun, May 24 * | 3.96 million | 2.4 | FOX |
Charlotte 2 | Thurs, May 28* | 1.51 million | 0.98 | FS1 |
Bristol | Sun, May 31 | 1.7 million | 2.93 | FS1 |
Atlanta | Sun, June 7 | 3.96 million | 2.5 | FOX |
Martinsville | Wed, June 10 | 1.71 million | 1.14 | FS1 |
Homestead-Miami | Sun, June 14* | 2.78 million | 1.75 | FOX |
Talladega | Mon, June 22* | 3.36 million | 2.22 | FOX |
Pocono 1 | Sat, June 27* | 2.57 million | 1.63 | FS1 |
Pocono 2 | Sun, June 28* | 2.66 million | 1.62 | FS1 |
Indianapolis | Sun, July 5* | 4.34 million | 2.67 | NBC |
*Schedule impacted by weather (delayed or postponed)