Let's be honest with ourselves though.
There are about 4 rappers going platinum(Eminem, Drake, Wayne, Jay) and there's about 4 or 5 going Gold(BOB, Rawse, Jadakiss, Wiz, Lupe, J.Cole). There are far more than 9 or 10 rappers in the game. 90% of the music coming out isn't going atleast Gold. Its tough out here man. Nobody buying albums. Its all about digital sales and that's where a guy like Ace Hood can be profitable. Body To Body and Hustle Hard were hits and cashed in digitally.
Def Jam knows what they're doing with Ace Hood. They know he won't go platinum or gold. But what they can do is produce albums for the low so that 200k or 300k won't kill them and they can make money from digital songs. Ace Hood right now is in a good position. Previously he was flopping but he wasn't having hit singles. He's coming off two big singles that will allow him to make some show money. He's relevant.
He's a okay rapper. He makes decent songs. What kills him is that he doesn't stand out. He makes songs like Wiz and Rawse but he doesn't do it as good as them.
