The best (and the rest) star-studded 2024 Super Bowl commercials
Some celebs scored touchdowns in their Super Bowl ads and others were just glad to go to the big game. Check out our roundup of the best, and the rest, of Super Bowl LVIII commercials.
TV News: The best (and the rest) star-studded 2024 Super Bowl commercials
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Ben Affleck is the 'DunKing' for Super Bowl ad with J. Lo, Matt Damon
Watch Ben Affleck launch the DunKings boyband in Dunkin' Donuts Super Bowl commercial with Jennifer Lopez, Matt Damon, and Tom Brady.
See full Cardi B Super Bowl ad that was deemed NSFW by NFL
Cardi B's Super Bowl ad didn't air in full after being deemed NSFW by NFL reps. The commercial features men comically misusing lip plumper. See the full uncensored ad here.
Shouldve had Martin,Tisha Campbell and Full Force in this
Kanye West raises eyebrows with 30-second Yeezy ad during Super Bowl: ‘Is this real?’
Rapper’s 30-second ad for Yeezy reportedly cost $7m and aired only on regional CBS stations
www.independent.co.uk
Kanye West raises eyebrows with 30-second Yeezy ad during Super Bowl: ‘Is this real?’
Rapper’s 30-second ad for Yeezy reportedly cost $7m and aired only on regional CBS stations
www.independent.co.uk
How did Kanye West's Super Bowl ad shot on zero budget spark $19 mn Yeezy sales?
Kanye West's unconventional Super Bowl ad for his Yeezy fashion line, filmed simply on his cell phone, leads to a staggering $19 million in sales on Yeezy.com. The success comes at a crucial time, as West reveals he was on the brink of bankruptcy just months prior.
Lessons In Leadership And Innovation: Kanye West's Super Bowl Masterstroke
In an era where traditional advertising methods are constantly being reevaluated, Kanye West's recent Super Bowl commercial stands as a testament to innovative thinkin...
www.forbes.com
Lessons In Leadership And Innovation: Kanye West's Super Bowl Masterstroke
Soulaima GouraniContributor
I write about leadership in the era of diversity and inclusion.
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Feb 13, 2024,01:07am EST
LOS ANGELES, CA - AUGUST 30: Recording artist Kanye West accepts the Michael Jackson Video Vanguard ... [+]
FILMMAGIC
In an era where traditional advertising methods are constantly being reevaluated, Kanye West's recent Super Bowl commercial stands as a testament to innovative thinking and redefined metrics of return on investment (ROI). By choosing to run an advertisement crafted entirely on an iPhone, West not only circumvented the high production costs typically associated with such endeavors but also managed to captivate a global audience, resulting in significant financial success.
Kanye West remains a figure of considerable controversy, yet his recent marketing stunt offer valuable lessons.
Investment vs. Outcome: Kanye West's approach, spending $7 million on a Super Bowl slot with a $0 production budget, challenges the conventional wisdom of high expenditure equating to high quality. This bold move generated an astounding 284,357 orders for Yeezy, totaling $19.3 million in sales in less than 24 hours. This signifies an unparalleled ROI, showcasing that creativity and authenticity can outweigh lavish production values.
Authenticity Resonates: West's minimalist approach underscores the power of authenticity in communication. In a digital age saturated with content, authenticity stands out, resonating more deeply with audiences than ever before. Leaders can learn the importance of genuine messaging, which can often have a MUCH greater impact than traditional, boring, and polished presentations.
Leveraging Platforms: The choice of the Super Bowl, an event watched by millions, highlights the strategic selection of platforms for message dissemination. It's not just about the message but where and how you choose to present it. Leaders should consider unconventional platforms or methods to communicate, ensuring their message reaches the intended audience effectively.
Innovate Boldly with a clear message: Kanye West’s unconventional strategy serves as a call to leaders to think outside the box. Innovation isn’t just about new products but also about how we market them and engage with audiences. Embracing a clear message - take the risk to say it clear and short.
Let Kanye West's approach serve as a powerful reminder: In the business world and beyond, creativity and authenticity know no bounds. It challenges us to step away from the polished veneer often deemed correct, urging us to embrace authenticity and dare to possess an edge. It's about daring to be different, valuing genuine connections over superficial polish
Fox Breaks $8M Barrier For A 30-Second Super Bowl Ad, Selling At Least 10 Spots At That Level
Fox has cracked the $8 million mark for a 30-second Super Bowl ad, according to sources familiar with negotiations ahead of the February 9 game.
deadline.com
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