Taco Bell Breakfast

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Look Out, McDonald’s -- Taco Bell Isn't Done Attacking Your Breakfast Menu Yet

The fast food breakfast wars between McDonald's (MCD - Get Report) and Yum Brands' (YUM - Get Report) Taco Bell division are raging in the U.S., and may heat up further this year given Taco Bell's recent sales success.

"We are far from done innovating in breakfast by a long shot -- Taco Bell has an innovation pipeline that is very robust," said Yum Brands representative Jonathan Blum.

Taco Bell launched its breakfast menu nationally on Mar. 27 last year with the Waffle Taco and easy-to-hold A.M. Crunchwrap. That menu, available from 7 a.m. to 11 a.m., has expanded to 16 items.


The chain long known for dishing out tacos and burritos to hungry late-night customers recently garnered attention for unveiling four versions of a biscuit taco, with sausage, eggs and honey dressing wrapped in a folded biscuit. At the same time, Taco Bell has poked fun at McDonald's breakfast standard bearer, the Egg McMuffin, in several high-profile TV commercials.

Breakfast now makes up roughly 6% of Taco Bell's business, compared with 25% for McDonald's U.S. operation. Consumers' increasing awareness of Taco Bell's breakfast menu, which also includes egg and cheese-filled burritos, helped make the division the standout performer for Yum Brands in its better-than-expected first quarter.

Taco Bell's same-restaurant sales rose 6% for the second consecutive quarter, a solid result that came despite inclement weather, which hurt traffic at restaurants from fast casual Chipotle (CMG - Get Report) to sit-down eatery Brinker International (EAT).

Earnings came in at 80 cents a share, outpacing the 72 cents a share consensus forecast. Shares surged 5% in after-hours trading Tuesday and were up 3.7% in premarket trading Wednesday.

During the quarter, Taco Bell also released $1 crunchwrap sliders filled with beef and nacho cheese, the triple steak stack (steak and cheese served in a long flatbread) and a spicy queserito stuffed burrito.
 
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I had some chicken taco thing and I liked, but the next time I went and they didn't have it.

Not all of us eat pork :smh:

I hate how Taco Bell removes stuff from their menu
 
Taco Bell doesn't have the right corporate culture to make a decent breakfast Chick-fil-a and Starbuck's do a decent job. Denny's and Ihop do an excellent job.
 
A (Disgustingly Honest) Review of the Taco Bell Breakfast Menu
The easiest way to have a heart attack before 9 a.m. has recently been discovered. The Taco Bell breakfast menu launched March 27, undoubtedly giving toilets everywhere a new definition for "Good Morning!" Being the selfless person I am, I volunteered myself to try the new breakfast line and report back to civilization with all the runny, gassy delicious details.

I woke up this morning ready to embark on the digestive journey of a lifetime. After neglecting my morning workout, (because honestly, working out before going to Taco Bell is like wearing a D.A.R.E. shirt while cooking meth) I showered, put on pants, and hopped in the car. (These facts are important because I was about the only human in the place that possessed those credentials.) After driving into the parking lot past a drive thru lane that more closely resembled a rush hour traffic jam, I was mentally prepared to meet my diarrhea-y destiny. I opened the door to Taco Bell.
The sight that met my eyes was a line of college students including more people then come to one of my lectures on an average day. The only explanation was that God sent the Taco Bell breakfast menu down from heaven to serve as the hangover cure for the college students of America. I looked up to the heavens and was met with the brilliant glare of the breakfast menu. Staring down at me was a wall of creations that would run through my intestines faster than Michael Phelps swimming through the pool at the Beijing National Aquatics Center. I was thrilled.



The menu featured goodies such as the Waffle Taco, a waffle gently cradling a sausage topped with egg and cheese as gently as I imagine the Virgin Mary had cradled her infant son. The next menu item was the A.M. Crunchrap, which looked like an underpaid employee wearing ill-fitting black dress pants had shoved a hash brown topped with eggs and cheese into a flour tortilla. The final noteworthy item on the menu was the Cinnabon Delights: deep fried donut balls filled with molten frosting and enough calories to make me want to permanently fuse my finger down my throat.

After a twenty minute wait, Jake (my boyfriend, who came with as a precautionary measure to call for help in case either of us went into sudden cardiac arrest) and I both ordered the bacon A.M. Crunchrap and a 12-pack of the Cinnabon Delights (which, FYI, are otherwise offered in servings of two. And for damn good reason. I honestly imagine I would've felt less sick drinking a 12-pack of beer then eating a 12-pack of those little balls of intestinal wrath.)


Then the food came. The A.M. Crunchrap looked pretty close to the description above, except mine came without cheese (which is kind of a requirement, because it was the only ingredient that would've served as any form of blockage against the eagerness of my stomach to remove the toxins.) The Cinnabon Delights were probably the most incredible thing I've ever eaten… at least they were for the first few minutes. After eating roughly six in a five minute span, I revised my list of the most painful bodily experiences, bumping childbirth down a spot second to the pain of consuming excessive Cinnabon Delights.

I left Taco Bell several pounds heavier and feeling like I was about to erupt á la Mount Vesuvius. But I have to give Taco Bell credit-- they created a really cultural experience, regardless of the fact that it is directly linked to a national obesity pandemic.

In conclusion, you don't choose when to rid yourself of the Taco Bell breakfast menu, the Taco Bell breakfast menu chooses… with little to no warning.

Happy feasting!

 
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