- Analyze the niche market. This will help you find opportunities and potential rising markets. First, you need to make sure the market you want to target is using this platform.
- Check on niche trends. Trends can help you find out what people are interested in over time.
- Study your niche competitors. By studying your competition, you can find out which niches are working and which are not. Also, some niches might have big competitors, so you want to avoid these.
- Target the right audience. The Youtube audience base is between the age of 18 and 49 years old. This means that if you want to target an older crowd, this is probably not your platform.
How to find a YouTube niche ideas?
Make a list with at least 50-100 ideas, I’ll help you with ideas in this article.
If you have a lot of ideas, you have the luxury to cross off the ones you dislike the most in the end.
Some questions to help you come up with a niche:
- What are you passionate about?
- About which topic can you write a book?
- What makes you happy or mad?
- What is your job?
- What is your hobby? What are you doing in your spare time?
- What are your strengths and skills?
- What is the last fun informational book you read (or documentary watched)?
- What Facebook groups are you following? (the topic of a group could be a great niche). Same goes for Instagram, Twitter, YouTube channels and other social media.
Amazon
Take a look at the subcategories on Amazon.com.
For example: the category “Automotive” has subcategories like “exterior accessories”, “tires and wheels” etc.
These subcategories could be a great ideas for YouTube niches.
Wikipedia
On Wikipedia you can find a list of hobbies that could be great niches for YouTube.
I found within 2 seconds: acrobatics, acting, astronomy …. and that is only the “A”.
On Wikipedia you can also find a list of Jobs and a list of sports.
Marketplaces
Online marketplaces Craigslist and Ebay have (sub)categories.
Subcategories could be great YouTube niches.
Forums
Forums like Quora or Reddit have also categories which could translate well to niches.
Use the auto-suggest feature of the search box of Google.
The auto suggests feature shows what people are searching for, in other words: it shows if there is demand for a topic.
If you it isn’t auto-suggested it is very likely that people are not searching for it.
Type in your niche and press the spacebar, the auto-suggest will give you search topics that could be great sub-niches.
For example: when you type in “car” and press the spacebar, Google will auto-suggest “car wash”, “car insurance”, “car game” etc.
To expand the search even further: enter a letter of the alphabet after you pressed the space bar.
“car A” will yield: “car accident”, “car Africa”, “car audio” etc.
You can do this with every letter of the alphabet.
Write down these suggestions on our idea list, some suggestions could also be great video ideas for YouTube!
How to vet topic fertility and competition?
If you look at subscriber numbers, video age and video views of multiple videos on YouTube, what do the numbers mean for a beginner?
Views:
| views | Video age | demand |
| 0-5000 | > 1 year | No demand for the topic |
| 5000 – 10,000 | < 1 year | Could be good to start |
| > 10,000 | < 1year | Good |
| > 5000 | < month | Great |
Channel sizes:
| Channel size (=#subs) | demand |
| < 20,000 | You have a shot, the smaller the channel the greater the odds to beat it |
| 20,000 – 100,000 | Tough to beat |
| > 100,000 | No chance, you’ll get crushed |
Tactic 1: auto suggest
Repeat the same auto complete strategy on YouTube as we did with Google.
Do the searches for the auto suggested phrases.
Click on a few videos in the first 10-20 search results.
How many views do the videos have? How many subscribers do the channels have?
Click also on a couple of suggested videos and look how many views they have, lookup in the tables above if that is a good or bad sign.
If you have a lot of competition, you need to niche down further in order to get a foot on the ground.
For example: instead of “cooking”, you search “thai cooking”.
If niching down also gives a lot of competition, you should considering another angle for the topic.
With angle I mean: other search term that could lead to the same result.
For example: the search term “YouTube niche” and “youtube channel topic” mean basically the same thing, but could lead to different search results.
If other angles don’t or pick another niche completely.
You can extend the search method with the A, B, C method we did on Google before.
After your search phrase, type A.
YouTube will suggest topics in the niche that start with ‘A’.
For example: “Thai cooking A”.
Tactic 2: the “channel” tactic
Go to the YouTube search bar and type in the broad niche combined with the word “channel”.
For example: “cooking channel” (=competitive) or “music production channel” (=less competitive).
This will return a list of channels and videos.
Again, look a the subscriber counts of the channels.
Also look at the videos and their view numbers.
With Google trends
Another tool you can use to spot potential sub-niches is Google Trends.
Besides looking at the fertility of your topic, it also suggests related topics.
Google Trends is an official tool by Google with actual search data from Google and YouTube.
Use these settings:
- Pick a worldwide audience (unless your target audience is local)
- Pick trends since 2004
- Pick youtube search (instead of Google search)
Pick a niche that is stable or rising to have a sustainable YouTube channel.
Two tips:
- Look also at the related topics and related searches
- It shows sometimes the text “rising”, while a topic is actually declining. Look at the graph to see if it is actually rising.
YouTube niches to stay away from
There are multiple niches you should avoid, unless you can find a good sub-niche with not a lot of competition.
Research these sub niches thoroughly before you start.
The general YouTube niches to stay away from (better ideas later in this article):
| Cooking | Too competitive |
| Diet, health, nutrition | WAAAAY too competitive. Personally I would even stay away from even the sub-niches completely |
| Sports | Common sports, especially fitness: WAAAAY too competitive. |
| Beautify & fashion | Very competitive |
| Finance / how to get rich | Too competitive + YMYL* content |
| Starting a (online) business | Too competitive + YMYL* content |
| Pets | Too competitive |
| Photography | Too competitive |
| Vlogging / entertainment | Difficult to get discovered |
| Travel | Too competitive |
| Technology | Too competitive, especially phones. Evergreen content is tough |
| Gaming | Probably the most competitive “niche” on YouTube. Even YouTube knows that, they have exceptions for gaming channels for YouTube features. Seriously, don’t even try as a beginner. Especially streaming, especially common games is very competitive. |
| Music channel | Too competitive |
| Dating & romance | Too competitive |
| Broad topic channels | Content for everybody appeals to nobody |
| Kids content | Sensitive nature, can’t monetize via ads |
| Medical content | YMYL* content |
*YMYL = Your Money, Your Life. Google (part of YouTube) is VERY sensitive to content from non authoritative authors. You have to establish authority: https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
Niche-down ideas for competitive YouTube niches
If you do want to get into the niches in the table above, you have to niche down to microscopic level or have a super unique angle that nobody does, otherwise you are doomed to fail.
Below I will discuss some sub-niches of the niches I mentioned in the table above, just to show you that you really have to narrow it down.
1. cooking
Cooking for singles / cooking for (single) dudes
There are a lot of singles and single men out there.
Cater to their needs: easy, cheap, fast and healthy meals.
Some ideas:
- recipes
- herbs
- basic ingredients that everybody has at home
- cooking
- steam cooker
Chocolate recipes
Niche down in chocolate recipes for example.
It is still a touch niche though, consider niching down further.
Cocktails
It is still a touch niche though, consider niching down further.
- How to make cocktails?
- Best Ingredients
- ingredients for colors
- non-alcoholic cocktails
- entourage (umbrella, fire etc)
Ice cream
It’s not niche enough yet, you need to go deeper.
Some ideas:
- how to make you own ice cream
- flavors of ice cream / ingredients for ice cream flavors
- make your own flavored ice cream (beer ice cream, the most disgusting flavors (like the disgusting candy but with ice))
- what tastes good with ice (combination good like brownies)
Kitchenware / knifes
Kitchen utensils, like knife, cheese grater
- What is the right tool for the job? Which knife for meat/fish etc
- How to set the table for a fancy christmas dinner with multiple courses
- BBQ utensils
- cooking utensils for survival
- knife laws
- how to sharpen a knife like a cook
Candy from around the world
Every country in the world has its own specific candy.
Asian candy tastes weird to people in the west (and probably vice versa).
In The Netherlands we have typical dutch candy like drop (licorice) and stroopwafels (hardened waffle).
Video ideas
- tasting reviews / packaging
- candy history (candies from the past)
- index candies by country
- tools you need to eat the candy (i.e. cheese fingers to avoid dirty fingers from cheese snack)
2. Sports
Sports is generally really competitive, especially fitness.
If you want to get into the sport niche, don’t choose the mainstream sports like football, basketball or tennis.
Most sports are seasonal, so your channel will probably have peak seasons.
Research your topic, you may need to niche down further.
Choose sports like:
- golf
- cricket
- rock climbing
- dancing (niche down to a specific dance: salsa, merengue , kizomba etc.)
- chess
- cycling
- hiking (most most beautiful places to hike in Idaho)
- archery
- scuba diving
- sky diving
- fighting sports like: judo, jujitsu etc.
- (ice) skating
- skateboarding
3. Beauty and fashion
Don’t do makeup tutorials, there are so many girls doing makeup tutorials.
It is hard to stand out.
Beautician
Do tutorials on beautician (pro) subjects.
Give information that not your average Instagram model can give you.
For example:
- skin types (how to treat different skin types),
- how to get rid of acne: tips from the professional instead of a sponsored Instagram model or marketing department,
- makeup colors that match (color theory)
Bikini / lingerie
If you do want to go the beauty, fashion or healthy food route, combine it with cheeky bikinis and lingerie hauls.
The bikini/lingerie hauls will drive visitors to your channel (mostly men), this allows you to make the beauty/fashion/food content you really want to make.
There is an incredible amount of competition in beauty/fashion/food, but because of the engagement (again, mainly men) you can grow very quick.
Be aware that you can’t monetize your videos with YouTube ads.
You need to work with sponsors.
You also need to have a Patreon or Onlyfans where you show a little bit more.
Bikini and lingerie is HUGE HUGE HUGE!
Hair wear
Niche down in hear wear.
A good topic for a hair dresser.
- Hair styles
- Wigs
- Hair types
- best hair styles for hair type
- how to cut hair of your boyfriend
How to make your own clothes
How can you make stylish and cheap clothes?
You can talk about different styles, colors, fabrics etc.
There are many different clothes: bikini, skirts, dresses, headbands, trousers etc.
You can make playlists by style and garment.
4. Technology
Tech explained
If you absolutely want to choose tech, instead of bringing the latest and greatest in tech-land, go the tech-explained route.
This content is relevant for a couple of years, this makes it easier for you to grow.
Explain:
- WiFi technology
- how a cell-phone works
- the ip-protocol
- HDD vs SSD
- History lessions (I.e. how Google became dominant)
- review old computer hardware (I.e. a review of Windows 95)
You will definitely not be the first, so you better be sure to have a unique take on it.
Draw it, go on location and actually show the hardware, or have a really funny angle.
Humorous channels like: scott the woz and Jay Foreman come to mind.
Even if you (as viewer) are not particularly interested in a topic, you might still watch it because of the humor.
Robot sports
- How to build a fighting robot
- How to build and program a robot
3D printing
- How to make 3d prints?
- What do you need for 3d printing?
- Where can you find free/paid 3d models?
- How to make a 3d model yourself?
- What kind of 3d printers are there?
- What kind of materials you can use to print in 3d
- You could review printers (but that is not evergreen content)
- wordpress tutorials (competitive niche)
- seo (competitive niches)
- how to write good blog articles
- how to make money with blogging.
20+ Best youtube channel niches 2022
You probably have more luck in less competitive niches.
What is the best YouTube niches for 2022?
Try one of these:
1. Cars / planes (and other transportation)
Any means of transportation can be a good niche if you niche down.
Monetization can be a bit tricky.
You could sell car accessories via the Amazon affiliate program.
You have to rely mostly on sponsorships and merch.
Fixing cars
How to fix your own car.
- Replace a car battery
- replace exhaust pipe
- reviews of old cars
- Build (or restore) your own retro car (all stadia)
- How do old cars sound / can you guess which car this is?
Racing cars
- How to race cars.
- Rules of the sport
- Categories (car battle contests, drag race, ...)
2. Languages and migration
Learn to speak a language / Migration
Do you speak a second language (maybe you are bilingual).
Especially a country like The Netherlands is super small and not a lot of people will cover it.
You can Monetize with courses.
Video ideas:
- Learn to speak a language
- Grammar rules
- most used words / how to ask for directions
- Can you open a business in a foreign country (i.e. a bed & breakfast)
- how to apply for a visa
- what kind a visa are out there
- what are the best countries to migrate to or the best provinces of a country.
- What do you need to know when you migrate to country X, Y, Z
About a country and culture
Information about a country.
- Travel tips
- sightseeing (Chinese wall, Mexican cenotes)
- biggest cities
- habits / traditions / how to be polite
- language (see above)
- food
3. Educational / curiosity
How-to’s and tutorials became synonymous with YouTube over the last years.
Which topic do you know a lot about?
Monetization can be a bit hard in this niche, you have to rely on sponsorships, merch etc.
Tips:
- Pick the right sub-niche to prevent too much competition.
- Also target long tail keywords.
- Have a good unique or humorous angle.
- Making clickable title and thumbnails is extra important in this niche.
- smarter every day
- Tom Scott
- slow mo guys
About unusual/strange objects and products.
There are products that where used in the past that became irrelevant over the years.
There are also products (tools) for example that are only used in certain countries.
For example: a cheese slicer is only used in The Netherlands, how did a record changer work back in the day
Video ideas:
- Let people on the street guess what products are for
- Information about the product / how to use the products
- History of products or relevant (distinct) jobs
4. Home / DIY
Furniture building
You could build you own furniture and sell it in your own web store.
Maybe you could develop your own tools (i.e. a double sided hammer for chairs) and sell that in your webshop.
Video ideas:
- how to make a curtain
- how to make a wardrobe
- how to make a chair, table etc.
- how to fix a classic Louis XIV dresser
Home design
Can be competitive if you are not careful, pick a sub-niche.
Here are some general ideas for sub-niches:
- Room decoration
- color schemes
- finding the right accessories for a room
- videos like: how to hang a painting, hang curtain rod, paint the ceiling etc.
Roof and roof repairs
This niche is especially interesting if you are in the roof repair business.
You can show roofs of customer houses and how you fix them.
This establishes your authority in the space to sell you services.
Video ideas:
- How to fix your own roof
- kinds of roofing/tiles
- kinds of structures
- kinds of support beams
Do It Yourself
- How to build/construct your own bathroom/kitchen
- how to treat a wooden floor
- How to tile a floor
- How to drill a hole in a tile wall and preventing cracks in the tiles
Home security
- What is secure? How many measurements to take?
- When to call the cops
- Do I need bars for my windows?
- What are safe locks?
- (best) alarm systems
5. Performance / Magic
You can do perform your arts on YouTube, like doing magic tricks.
But you can also explain details or aspects of your craft.
You can monetize by selling your tricks (in video format for example).
You can develop your material to do tricks and sell that (a cloak, special box with a hidden wall, ...)
You can also sell magic material via affiliate program like Amazon (although Amazon has low commissions).
Video ideas:
- how to create your own tricks
- tell stories about bloopers or weird things that happened
- perform magic tricks
6. Fishing sports
You can monetize by selling related products like bait or angle accessories, or affiliate programs via Amazon for example (Amazon has low commission).
Ideas:
- Types of fishing (fly fishing etc)
- fishing rods
- bait
- what to you need for (fly) fishing
- best fishing vacations /locations all over the world
7. plants and garden
You can monetize by selling seeds/plaints or related products like watering cans for example (make sure that it is unique, because people can buy a watering can everywhere).
Niche down on a certain type of plants:
- succulents
- growing organic herbs in your (community) garden or green house.
- garden flowers
- garden flowers that attract butterflies
- flower decorations (also in-house, weddings or as a job)
- ponds (creating a pond, plants, fish, fountains, garden gnomes, ...)
- keeping animals in your garden (sheep, goats, horses, chickens, …)
- green houses (building, creating ecosystem, plants)
- how to make tree houses (pick the right tree, furniture, stairs, balconies, using glass or not)
8. Arts and crafts
Arts and crafts is a very fertile topic.
The beauty of art is that it is personal and you are unique.
Your unique style in working or crafting is your unique selling point.
Your uniqueness is your niche!
You can have only so many videos on the newest phone, but never about your art.
You can do how-to’s, vlog about a fair, informational content about other artists (meet other artists).
You can monetize make courses about creating art (how to paint like bob ross in 50 videos).
You could also develop your own product (paint, pencil, cleaning etc).
Drawing
- charcoal
- pencil hardness h1, h2 etc
- drawing techniques
- types of paper / draw surfaces
- drawing nude models
- anime
Painting
- brushes
- techniques
- canvasses
Air brushing
- types of pistols (double action, single action)
- paints
- how to remove paint
- brush templates
- techniques
- cleaning the pistols
Writing
- how write a book (fiction / non fiction)
- how to write a song
- how to write short stories
- how to write blogs
- structure of a story
- story telling with images
- how to write a film script
- how to publish a book (self publishing vs publisher)
Singing
- vocal ranges (soprano, tenor, bass)
- singing techniques
- warmup exercises (really good for repeated video views)
Learn an instrument
- music theory (great to make a course about)
- piano
- guitar
Even more niches
- street art
- animation (hand drawn/ 3d)
- jewelry making (=competitive however)
- making candles
- knitting
9. Miniature arts
Monetization is a bit difficult for this topic.
I’ve looked into the model train niche myself.
Because it is a very 65+ hobby, brands don’t target a young internet audience, so affiliate programs for example are scarce.
Amazon affiliate is an option, but the commissions are very low.
You could try to monetize with courses, but most topics in itself do not have much more depth that a course can offer over a YouTube video (like you could with a business related topic for example).
You could make very broad courses about designing a model train layout from start to finish for example.
Model trains / military / fantasy (Card games)
- scenery (how to make a mountain, water, waterfall, house, debris, ...)
- how to build you own locomotive / tank
- digitizing your model railroad
- how to start with the hobby
- scales (O, HO, N, Z)
- model railroads in small spaces (perfect niche down topic!!)
- weathering and painting(techniques)
- Rules for flying model airplanes
- contests
- [see model trains]
10. survival / prepping
This can be the Bear Grills kind of survival, or doomsday prepping.
- What plants/animals are not poisonous?
- How do you cook your food?
- How to build a camp site?
- What food has a long expiration date
- Survival gear (boots, food, backpack, ...)
11. Toys and games
I mean retro toys and games, toys and games from your youth.
But maybe current toys too.
There is a large collectors community for games and toys.
For example there is a large Lego community.
With a retro video game channel myself, I know from experience that monetization is very hard.
Sponsorships are out of the question for old products.
Courses is very hard too.
Buying in bulk and selling games/toys is very time intensive and hard to make a decent buck.
Video ideas:
- Toys/games/kits from a certain era
- reviews old toys/games/kits
- reading a retro magazine (I’ve seen the videos)
- telling stories about toys/games
- showing collections
In this niche viewers are much more patient than other niches and it’s easier to gather watch time and a higher average view duration.
These niches drive purely on nostalgia, this is why reading an old game magazine for example works.
12. niches for dudes
The “beauty” and fashion niche for guys is not as saturated as women.
Sponsorships would probably you main source of income.
You could try sell your services as coach or clothing advisor.
Male grooming
- Popular haircuts, hair styles
- how to grow a beard/mustache
- reviews trimmers and other grooming related products]
- food tips
- confidence tips
- How to tie a tie
- What to look out for when buying clothes
- Sizes and size tables
- How do you know if a jacket fits?
13. Buying a home
This could be a good niche if you are a real estate agent or a professional handyman.
You can sell your real estate services and advice about how to can better sell your home.
Buying and selling a house
- tips to sell+ buy your house
- Financial advice (extra fees, notary, mortgages (be careful with YMYL))
- where to live cheap in the country/world
- what to look for in a home
- flipping homes
- Immigration- buying a home abroad
Sell your home quicker
Quick and easy fixes/makeovers for your home to sell quicker.
Video ideas:
- fix a stair
- fix a hole in the wall
- painting the walls
- decluttering / cleaning
- rearrange furniture
- decorate with cheap furniture (probably involves the famous Swedish furniture store)
14. spirituality / personal coaching / happiness
Some general video ideas in the spirituality niche:
- Universe
- Karma
- Law of attraction
Share knowledge about your religion.
What are common beliefs/theories in your religion? You can discuss a topic in every single video.
This can be your own religion or religions around the world, like Buddhism and all the 180 sub-religions of Buddhism.
Monetization can be very hard.
Personally I won’t accept any form of commercial activity around my religion, I know that that is more accepted in America than over here in Europe.
Here in Europe any commercial intent around religion is an absolute no-go.
Personal coaching
Make people happy and make them cope better with difficult situations in their personal life, for example:
- how to get over a break up (competitive topic)
- how to deal with the loss of a loved one
- how to find a job (competitive topic)
- employee rights (could be YMYL)
- how to fight less with your spouse
- better cope with stress
You could probably sell individual courses on each of these topics.
15. Parenting
Being a parent can give you some moral dilemma’s.
These are great topics to discuss in videos.
I would absolutely avoid medical content like “my kid cut is finger, a bandaid or hospital” due to the YMYL nature (unless you are a licensed doctor).
But topics like “my kid is bullied at school, how to handle that” could be great.
Parenting is probably be a bit too broad if you don’t have a unique angle,
I would suggest to niche a bit more down than parenting in general, for example parenting children with ADHD.
Some video ideas:
- How to punish a kid the right way
- How to make your child learn a lesson?
- Tricks to make a baby sleep
- A baby on the way: what stuff do you actually need?
- Toy reviews from a parents perspective (educational value, child quickly bored with the toy, breaks quickly, ...)
About professions: finding a job, keeping a job or job promotion.
This niche would be great if you are a job coach.
You can sell courses like writing good job application letters.
Video ideas:
- writing a good job application letter
- job/evaluation interview
- job coaching (find the job that fits you best)
- how to ask for a raise
- how to ask for a promotion
- how to tackle bullying in the workplace
- I can’t stand my colleague, when can I punch him in the face (I’m joking about the punching part of course)
17. grandmothers’ wisdom
Tips that your grandmother would give you.
Make sure an older lady is involved on camera.
There is only one person:
- that can cook a delicious meal like your grandmother.
- that knows how to remove that wine stain from your shirt.
- How to make your clothes smell fresh after a night out
- How to make your hear look great after you used too much bleach
Monetization is difficult.
You could try reviews and recommend products to get some affiliate commission.
The topic can be too broad, niche down if that is the case (grandmothers clothing tips, grandmothers cooking tips, etc.).
18. Comedy, humor, pranks, jokes
There is a lot of competition out there and none.
The reason why I say that is, you are your own unique individual.
There is no one like you with your specific humor.
There is a lot of potential here, but you have to be in it for the long haul.
Getting discovered (just like with vlogs) is a big challenge.
Monetization is also a big issue.
Getting affiliate commissions is hard, courses is hard (but not undoable).
You probably have to rely on sponsors.
19. Animals
I mean non-pet animals (the pet niche is pretty saturated).
Some niche ideas:
- Bird watching (great for courses)
- African animals
- Where to travel to see certain animals (unique diving places in the world to see amazing fish)
- Taming wild animals (crocodile, monkey, ..)
- Bugs / keeping bugs at home
20. Reenactment / LARP
Be it fantasy or reenacting a famous historical battle.
- What gear do you need?
- How to make your own costume?
- Tips to camp, making your own fire
- Historically correct cooking
- Rules of reenacting
21. Illness or condition
Health is a YMYL topic, so be careful.
Go for the experience side instead of the medical side.
- Diabetes
- Cancer
- HSP
- ADHD
- Amputee
- Blindness / deafness / visually or hearing impaired
The topic is great because viewers can relate.
22. Collecting
Being a game collector myself I can relate to the collecting craze.
People collect all kinds of stuff, from post stamps to sugar bags.
Although Post stamps may be a bit outdated nowadays, there are plenty of other things to collect.
List of YouTube video ideas:
- How to collect
- How to get into the hobby / how expensive is the hobby?
- How to collect on the cheap,
- Items from a certain era (I.e.1960-1970),
- How to spot fakes
- How to determine value
- Marking outings of a certain items
- History of brands / items
- Who are the experts in the field
- Preservation / restauration
- Museums
- Fairs
- Vinyl / DVD / CD / VHS collecting
- Pokemon (cards)
- Baseball cards
- Magic The Gathering cards / statues
- Amibos
- Movies and movies memorabilia
- Car collecting
- Teddy bears / dolls
- Brand merch collecting (i.e. marketing outings from a cola brand)
- Computers
- Model trains/ airplanes
- Collecting art
- Stones
- Paintings
- Animals (cats, dog, birds, tigers etc)
- Native American artifacts
- Children’s toys
Reviews and unboxing is not a niche in itself, it is more a type of content.
Therefore one huge side note here.
Reviews and unboxing can be extremely competitive on YouTube in some niches (tech for example) and noncompetitive in others.
Don’t even think about reviewing the new phone of the famous fruit company, the competition will crush you.
Before pursuing a niche, do your homework.
Do your research and find a specific product niche that has not a lot of reviews.
The reviews and unboxings apply to a lot of channels:
- a gaming channel can review a gaming headset
- a DJ channel can review DJ controllers
Don’t do slideshows, actually buy and use the product yourself for a week.
Prove that you have used the product and can give an honest opinion about it.
This is far more valuable to watch and retain audience retention than a boring slideshow.
The reviews a moderately evergreen, most products have a lifespan of 3 to 5 years, modern electronics even 1 year.
Pick the right type of products to review.
You can make money with affiliates and sponsorships.
Analyze the niche market. This will help you find opportunities and potential rising markets. First, you need to make sure the market you want to target is using this platform.
Check on niche trends. Trends can help you find out what people are interested in over time.
Study your niche competitors. By studying your competition, you can find out which niches are working and which are not. Also, some niches might have big competitors, so you want to avoid these.
Target the right audience. The Youtube audience base is between the age of 18 and 49 years old. This means that if you want to target an older crowd, this is probably not your platform.
| Profitable YouTube Niches | Average CPM |
|---|---|
| 1. Make Money Online | $13.52 |
| 2. Social Media Marketing | $12.41 |
| 3. Finance & Investing | $12.25 |
| 4. Educational Videos | $9.89 |
| 5. Photography & Film Making | $7.31 |
| 6. Cars | $4.23 |
| 7. Lifestyle | $3.47 |
| 8. Fashion & Clothing | $3.13 |
| 9. Entertainment | $2.74 |
| 10. Cooking | $2.50 |
| 11. Tech & Gadgets | $2.39 |
| 12. Reviews & Reactions | $2.03 |
| 13. Bodybuilding & Fitness | $1.60 |
| 14. Music | $1.46 |
| 15. Video Games | $1.40 |
| 16. ASMR (Autonomous Sensory Meridian Response, eg. Mukbang) | $0.29 |
| 17. Dance Cover | $0.035 |