Side Hustle - Social Media Job Creation - Instagram Professional - Subject Matter Specialist

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1. Create a Professional Instagram Account
Of course, you need to have an account first. If you have an account already and if you have some photos that you might not want recruiters or employers to see, I would recommend that you to create a second account. This way you won’t have to worry about embarrassing photos and you can keep it classy and professional.

It’s really easy to have two separate accounts now thanks to recent changes Instagram has made. Just go into your settings and click add account. This way you can quickly go between your personal and professional account when posting content.

Also, here are some ideas to think about when creating your username:
Option 1: FirstnameLastname (like @annarunyan). If this isn’t available, you can always do firstname_lastname.
Option 2: YourProfessionandName (for Example: CareerCoachSharon)
Option 3: YourBrandName (like @classycareergirl)

2. Create a Professional Bio
Next, create a very short compelling bio about who you are and the type of work you do. If you have a professional account and are searching for a job, I highly recommend that you add that you are job searching. A good tip is to use your LinkedIn summary for your Instagram summary as well.

Your bio link can link directly to your LinkedIn page or your blog or online profile if you have one.
Example:








3. Create Content to Share
This is where you set yourself apart and really use Instagram to get a job. You can create your Instagram Resume. You always want to make sure the top 6 photos are career related because people at your companies will be checking out your profiles if you are interacting with them on Instagram.

Here are some ideas of pictures you can use.
-Motivational text or quotes
-Advice you have about your industry in quote images. Check out Wordswag app for an easy way to do this quickly.
-Videos of you demonstrating items on your resume.
-Videos of other people saying how awesome you are to work with.
-Photos of you working.
-Photos of companies you have worked at.
-Photos of you at conferences and events.
-Photos of you accomplishing your goals and dreams in your personal life such as running a marathon.

4. Follow Your Target Companies and Expand Your Network
Make a list of companies to which you’re applying or the companies you hope to work in the future and follow them. Google “company name” + “Instagram”. (Example: Classy Career Girl and Instagram). The company’s Instagram account is the first result in Google. Or simply use the search box in your Instagram app.

If at some point the company doesn’t have an Instagram account, find people who work at those companies and network with them by liking their photos and leaving compelling comments. You can also share interests by using same hashtags if applicable.

You can also use the company LinkedIn page and find employee names. Then, find their Instagram accounts and start liking and commenting on their photos. It may take a couple of tries to find a public account but if you do scroll down and find other employees by looking for group shots. If you get lucky, someone will have taken a picture in the company office and geotagged the location.

Make use of Instagram’s search tab. Look for hashtags used by those companies and you can easily see photos that have that hashtag.

5. Send Messages
This is not often used so you have to be careful so it doesn’t come across as spam and get ignored. Instagram has a great message feature that you can use only AFTER you have been liking and commenting on their photos to get a job. You want that company or person to know you well before you send a message.

When you are ready to send a message, ask for an informational interview or let them know you love what their company is up to and really hope to work at the company someday. You can ask for tips and advice and tell them that you are keeping an eye on their careers page. If you have set up your bio correctly, you don’t even need to worry about sending over your resume because they can see it in your profile content and bio! This is great news for those of us who aren’t a big fan of resumes.

I actually didn’t even ask for the resume of the intern we recently hired because she demonstrated her resume online and on Instagram instead. That’s way better in my book than a list of tasks you have completed.

 

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It may seem hard to believe, but Instagram is more than just a place to share funny memes, post selfies and envy celebrities’ vacations. In fact, it could help inspire your next big career move. It all depends on whom you follow.
We scrolled through countless Instagram accounts and picked out the top influencers whose content is sure to both educate and motivate you to reach your career goals:
1. Lewis Howes: New York Times bestseller; host of “The School of Greatness” podcast

If you’re looking to do more than just make money, follow Lewis Howes’ account. His combination of interviews with top business leaders and inspirational content shows his followers that making money is possible, but they should strive for greater meaning.
2. Create & Cultivate: Online platform and creative conference catering to female entrepreneurs in the digital space

If you’re looking for inspiration to break out of a rut and pursue your true passion, check out this feed. Create & Cultivate’s bright and colorful feed offers everything from inspirational quotes and office outfit ideas to mini profiles on the successful women who speak at their conferences.
3. TED: Nonprofit devoted to spreading ideas, usually in the form of short, powerful talks

If you’re interested in ideas that are worth spreading, follow TED. The feed is filled with clips of its most popular talks that are sure to inspire you to achieve anything from launching a new business venture to showing more compassion and understanding for a difficult boss.
4. Lilly Singh: Author and Influencer

If you’re looking for empowerment served with a side of humor, follow iisuperwomanii. The author of “How to be A Bawse: A Guide to Conquering Life,” Singh shares advice on everything from finding mentors to taking risks and analyzing mistakes in the fearless pursuit of your ideal career.
5. Fast Company: World’s leading progressive business media brand, with a focus on innovation in technology, leadership, world changing ideas and design

If you’re looking for the inside scoop on up-and-coming companies and their leaders, look no further than this feed. In addition to profiling burgeoning industry leaders, it offers educational posts that teach you more about the ever-evolving tech industry.
6. Gary Vaynerchuk: Entrepreneur, CEO of Vayner Media and Vayner Sports

If you want career advice, minus any hand-holding, follow Gary Vaynerchuk. He offers unapologetic advice on what it takes to reach your career goals.
7. Entrepreneur: Magazine devoted to inspiring, informing and celebrating entrepreneurs

If you want to start your own business, this is the Instagram account for you. Here you’ll find posts about successful companies from around the world, as well as infographics that offer insight into their strategies and stories of how they got started.
8. The Rock: Actor, producer and professional wrestler

If you’re looking for kick-in-the-pants style motivation to make you try harder—regardless of your career path—follow the Rock. He documents everything from his daily workouts to his latest film and TV projects, all with the same underlying message: It took hard work to get here.
9. CareerBuilder: Advice and resources to help people find the right careers

We had to give ourselves a little shout-out too. Follow CareerBuilder for pro-tips to help you land and succeed at your job, with a few oh-so-relatable memes thrown into the mix.

 

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Managing the influencer has become the modern day PR. Influencer agencies; those that represent bloggers and oversee their relationships with brands have gone a step further than that though, becoming the contemporary model agency, casting agency, and digital analytics service all in one. They search for influencers out in the social space, based on their following and their demographic, they pitch these influencers to brands and vice versa, and survey the effectiveness of those relationships.

TRIBE DYNAMICS​

Success is measured through Earned Media Value or EMV, the dollar amount assigned to media coverage through social endorsements and relationships, and can be calculated via social engagement. Obtaining this however, can cost a brand big bucks to see a return on investment, though it seems in their best interest to do so. Analytics companies like Tribe Dynamics discover that the growth of EMV and Revenue for brands are quite directly related, i.e. the more money a company puts into influencer marketing, the higher the revenue.
According to SocialPR Chat, influencer marketing campaigns are an extremely cost effective way for brands to increase awareness, overall sentiment, build relationships with customers, and sell product. Marketers who implemented these “earned an average of $6.85 in media value for every $1 they spent on paid media,” and the ROI is high; “81% of marketers say that this is effective.” Becoming a part of an agency that connects the people to the campaigns though requires social worth.

SOCIAL BLUEBOOK​

But how do you know how much you’re “worth”? Especially if you’re just starting out. There is a company called Social Bluebook that allows you to find out. Founder and CEO Chadwick Sahley says “all of our prices are based on real-world deals.” The website eliminates the need to negotiate blindly and “helps facilitate getting the creator what they deserve.”

 

[Leatherf7ce]

This my lane right here. You can pretty much set your own ceiling. I do Ecomm/social media for a major museum and my pay rate work hours and more make it a goldmine! Niggas need to get hip. Also great for solo workers as long as you produce you can bank! Peace

 

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How can you use Instagram to get / create a job​

Use Instagram because you love it!
I can’t stress this tip enough! You are never going to be successful if you’re only in it for yourself. I LOVE my Instagram community and often sit online until my hands ache and my eyes blur.

Be realistic about what makes you an influencer!
I know a lot of photographers with amazing images who don’t put the effort in to get to know their community. A community is a two way street, an influencer needs to feel like an old friend.

You need a lot of eyes on you to prove yourself out here.
On the above point I also know a lot of passionate and engaged Instagram users that just don’t have high enough numbers to be valuable.

Be aggressive in your endeavor’s to find work.
Think clearly about what you’re offering and be prepared to justify yourself a LOT.

Don’t put all your eggs in one basket.
Offering numerous skills and reach outside of Instagram is hugely valuable in the tourism industry.

Develop a thick skin!
The fields of travel photography, commercial photography, tourism and marketing are all hugely popular and there are people out there who won’t be happy for your success. Accept that you can’t please everybody all the time and keep your focus on your work and your clients.

Finally, give back!
Social media has the word social in it for a reason! Be social and give back. If you’re lucky enough to be working at what you love, help others to realize their dreams too.

Pitching and hosting small-scale campaigns.

Pitching and hosting larger international campaigns.

Partnering with clients in more meaningful ways.
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Working locally.
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Workshops and Public Speaking.​

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I can reach more people and teach them what I’ve learned when I talk to a larger audience.

Consultancy and ongoing relationships.​

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I believe in giving information with no thought of reward to form ongoing client relationships. I regularly teach workshops to even my smallest clients at no extra cost.

Approaching and working with international clients.​

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This my lane right here. You can pretty much set your own ceiling. I do Ecomm/social media for a major museum and my pay rate work hours and more make it a goldmine! Niggas need to get hip. Also great for solo workers as long as you produce you can bank! Peace

PLEASE EXPLAIN /EXPAND WITH DETAIL HOW TO DO WHAT YOU DO AS MUCH AS YOU CAN SO THE NEXT MAN CAN LEARN OR MAKE A WAY FOR THEIR KIDS TO COME UP!

 

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To get paid on Instagram, you’re essentially looking for two things: Followers and Sponsors. First, you need followers like crazy to make yourself into someone worth a brand’s time. Second, you’ll need an agreement with a brand of some kind who thinks you’re a tastemaker worth a paycheck.

Share your experiences, opinions
Did you have a horrible experience at a particular restaurant or airline? Instead of just griping to your friends about the situation, turn to social media.
Many companies take complaints that are posted on social media very seriously, and they will work quickly to show the public they care about their customers. Often, a company might offer you discounts, a refund or even freebies to help keep their brand’s image in good condition.
One horror story runs the risk of going viral, tarnishing the company’s brand in the process.

Showcase your skills
Chances are, you’ve heard a story or two about someone making a social media misstep and having it affect their professional career in a negative way. But, your social media accounts can also work to your advantage in the workplace.

Social media serve as the perfect places to showcase your skills, and possibly land you gigs or job offers. Tweet articles in your field of work that interest you, and you might catch the eye of a recruiter. Use social media to interact with peers you professionally admire, and you might find yourself quickly climbing the corporate ladder.

Post Something Great Every Day
While your cat may be adorable, unless you’ve got the next Maru, nobody (not even Friskies) is likely to be interested in it if that’s all you post. Most successful Instagrammers are beautiful, interesting people who lead beautiful and interesting lives. Post the best pictures you can, and post them every day. You’ll want to make sure your images are not only pristine, but that they’re also very unique. Definitely don’t go stealing anyone else’s content (that’s a BIG no-no), but take inspiration from others who post beautiful things. Hashtag if you must, but don’t be a cliche. Rolling Stone recently came out with a list of 100 Instagram accounts to follow (a list also sponsored by Fiat, so….).

Do You Know What You're Worth?GET A FREE PAY REPORT​

Get More Eyes on Your Selfies
In order to be a good candidate to brands, you’ll need followers (and not just your Aunt June and her cat). There’s a wide variety of opinions for how many followers you need in order to be viable as a money-making Instagrammer, but the minimum to use services like Popular Pays is 500. Most of the more notable fabulous Instagrammers have in the tens of thousands of followers, or more. Getting more followers increases your value to brands. Fashion blogger Danielle Bernstein charges $5,000 to $15,000 for a single post. She also has over a million followers.

Find Brands to Work For/With
With companies like Popular Pays, you’re getting product samples or experiences in exchange for Instagramming about them to your pool of followers. What some fabulous types have found, however, is brands are also willing to work with the most followed of ‘grammers in order to create a buzz about their latest hoopajoop. Some, like Australian model Gabrielle Epstein, noted she can make more on Instagram in one day than she did over nearly a week of modelling. She often uses her agency to set up brand connections and posts images of herself with products to her over 100,000 followers.

Become an Amazon Associate

You’ve probably spent a good deal of time at one point or another browsing through Amazon’s massive selection of products for sale. Why not combine your love for internet browsing with social media to make some money? The Amazon Associates program is worth taking a look at.
Simply sign up for affiliate programs and provide your followers with links to Amazon products.
If your followers end up clicking on the link to the product and buying Amazon products, you’ll get a cut. Sometimes, you can even earn up to 10% in referral fees.
Promote your brand

You can also use your social media accounts to score customers if you have your own business.
Promote your business or brand, and cash in on all the new customers you snag. The beauty of social media is the ability to gain access to a massive audience with the click of a button.
The brand you promote doesn’t have to be your day job, either.
Boost the number in your bank account by cashing in on a side gig, and use social media to promote it.
Whether you have mad makeup skills or a knack for being a DJ, let your followers know your talents.
Profit!
So by now you’re a big internet sensation! Congrats! No really, even if you’re not up to a million followers yet, you can still find ways to work with companies to make a little extra cash. You just have to follow the steps above, and you’ll be making new friends in no time. That is, until the next social media platform comes along and we all need new accounts, friends, and followers all over again.

 

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According to data from Capitv8, a company that specializes in social analytics, if you have 100,000 to 500,000 followers, you can make $5,000 per post on Instagram and $2,000 on Twitter.
If you have 1 million to 3 million followers, an Instagram post is worth $50,000, while a Twitter post can get you $20,000. For people with 7 million (or over) followers, you can get $150,000 for an Instagram post or $60,000 on Twitter.

 

[Leatherf7ce]

I’ll be back tonight!

 

[fonzerrillii]

Good post fam... I’ve really wanted to incorporate Instagram into the law firms profile.. I just don’t know how I can successfully do it on a regular basis.

I haven’t seen a lot of firms use Instagram.. so it would be different