Michael Kors, Gap, and Ralph Lauren are trying a new strategy to survive the retail apocalypse 2018

[HIGH CALIBER]

Fashion brand Michael Kors & others have seen a steady decline in its same-store sales growth since 2014. This is partly because of endless promotions in its stores and at wholesalers, such as department stores, which make the brand seem less exclusive to consumers.

These chains are now trying to reposition themselves as high-end retailer by reducing the number of promotions and pulling back from department stores to make the brand less available to the mass market.

In 2016, Coach & Ralph Lauren said it would be shuttering 25% of its 1,000-plus wholesale locations along with a "reduction in markdown allowances" to preserve the brand's statusafter being deemed too ubiquitous and promotional.

 

[Mello Mello]

Gap need to quit. Gap is some overpriced regular shit. Exclusive pssst.

 

[spider705]

Gap need to quit. Gap is some overpriced regular shit. Exclusive.

Man I remember when the gap used to be cheap as fuck....I walked into one of their stores that was closing recently and even tho everything was marked 40-60% off all I could think to myself was "this shit still cost too much money."

 

[Shadow22]

Hell im shocked benz and bmw still round making cars bgol budget friendly for everyone.

 

[Hey Julian!]

I know I see a lot of MK shit at Marshalls for cheap. Bought my daughter some Ugg type boots there 2 winters in a row for less than $30.

 

[london]

gap will be dead soon

 

[HIGH CALIBER]

Hell im shocked benz and bmw still round making cars afforable for everyone.

Yea but they still high everybody shit is leased they push a high sale promo on leasing most people in them can’t afford to buy one

 

[Mello Mello]

Yea but they still high everybody shit is leased they push a high sale promo on leasing most people in them can’t afford to buy one

I prefer the older BMW’s anyway. These new ones are terrible.

 

[ElBarrio]

Then how do you explain 50% off select items, plus 30% off entire order coupons being sent out?

 

[Shadow22]

Yea but they still high everybody shit is leased they push a high sale promo on leasing most people in them can’t afford to buy one

They aren't high enough . Its akin to the everyone gets a participation trophy now a days. If they giving access to just anyone I want no parts of it. I was sitting in the dealership talking with a good friend who sold me my car waiting on my oil change .

Younger dudes came in reeking of weed skinny jeans at the knee caps a few saks and Louis Vuitton bags. They was on how much does this cost and let me sit in the driver's seat. My thing is if you taking public transportation as your only means why ask in person use the internet?

 

[exiledking]

See how ya don't need to protest to end name brands. What has happened is online brands can now be created by damn near anybody and no one cares as much about these brands. None of these companies made ads that pissed people off, had a CEO who said something crazy, supported or not supported blacklivesmatter- none of that. And they're still flopping. Why? Because the market. Amazon is killing them, and shtike fashionova is on the rise.

Bye to these companies. None of that shit is gonna work. I've bought do much shit off Instagram from indie people who buy wholesale and add their own touch to it.

 

[Shadow22]

See how ya don't need to protest to end name brands. What has happened is online brands can now be created by damn near anybody and no one cares as much about these brands. None of these companies made ads that pissed people off, had a CEO who said something crazy, supported or not supported blacklivesmatter- none of that. And they're still flopping. Why? Because the market. Amazon is killing them, and shtike fashionova is on the rise.

Bye to these companies. None of that shit is gonna work. I've bought do much shit off Instagram from indie people who buy wholesale and add their own touch to it.

I don't check for these weirdo indy brand they are mad trendy and corny.

Im rocking Ralph and a few other brands for life . I don't care what black ig, snapchat say.


Amazon and the robots are coming for bgolers gigs also just like the me too movement came for bgol hero too short. Get ready cacs get hurt u know brehs getting ready for hospice metaphorically speaking.

 

[exiledking]

I don't check for these weirdo indy brand they are mad trendy and corny.

Im rocking Ralph and a few other brands for life . I don't care what black ig, snapchat say.


Amazon and the robots are coming for bgolers gigs also just like the me too movement came for bgol hero too short. Get ready cacs get hurt u know brehs getting ready for hospice .

You can wear that shit all your life but the fact that this article is written shows you those brands like the ones you cherish are getting smaller.

 

[Shadow22]

You can wear that shit all your life but the fact that this article is written shows you those brands like the ones you cherish are getting smaller.

True because they have gone after the wrong economic demographic. You can best believe W.O. Bentley and Mr. Enzo Ferrari and others didn't stay afloat and profitable via depending on the average 9 to 5 broke folks back in the day. Today's individuals aren't making any real bread to pay for their kids private school buy anything home, cars etc out right.

Yet they rant and rave via social media like they are in the top social economic teir who shop via the pages of the Robb Report and other publications.

 

[exiledking]

True because they have gone after the wrong economic demographic. You can best believe W.O. Bentley and Mr. Enzo Ferrari and others didn't stay afloat and profitable via depending on the average 9 to 5 broke folks back in the day. Today's individuals aren't making any real bread to pay for their kids private school buy anything home, cars etc out right.

Yet they rant and rave via social media like they are in the top social economic teir who shop via the pages of the Robb Report and other publications.

Half the time I don't know wtf you're talking about so you can have this one.

 

[meilmarc]

Hell im shocked benz and bmw still round making cars bgol budget friendly for everyone.

They aren't high enough . Its akin to the everyone gets a participation trophy now a days. If they giving access to just anyone I want no parts of it. I was sitting in the dealership talking with a good friend who sold me my car waiting on my oil change .

Younger dudes came in reeking of weed skinny jeans at the knee caps a few saks and Louis Vuitton bags. They was on how much does this cost and let me sit in the driver's seat. My thing is if you taking public transportation as your only means why ask in person use the internet?

I don't check for these weirdo indy brand they are mad trendy and corny.

Im rocking Ralph and a few other brands for life . I don't care what black ig, snapchat say.


Amazon and the robots are coming for bgolers gigs also just like the me too movement came for bgol hero too short. Get ready cacs get hurt u know brehs getting ready for hospice .

Pleasantries Acur

 

[Shadow22]

Half the time I don't know wtf you're talking about so you can have this one.

Half the time u don't pay attention. I said u were correct. The reason why the brands are hurting because they mass market and appeal toward everyone.

When Enzo Ferrari was alive he didn't depend on singers and actors for sales which has cheapen the brand ie rappers on ig just running to lease and hurting the value.

Today everything is marketed as afforable and not held via the top tier target market as solely for those who can out right buy a higher end car.

 

[Hey Julian!]

See how ya don't need to protest to end name brands. What has happened is online brands can now be created by damn near anybody and no one cares as much about these brands. None of these companies made ads that pissed people off, had a CEO who said something crazy, supported or not supported blacklivesmatter- none of that. And they're still flopping. Why? Because the market. Amazon is killing them, and shtike fashionova is on the rise.

Bye to these companies. None of that shit is gonna work. I've bought do much shit off Instagram from indie people who buy wholesale and add their own touch to it.

What do these companies declining have to do with protesting to shutdown another company? Market conditions are causing this, so how are the two related?

 

[exiledking]

What do these companies declining have to do with protesting to shutdown another company? Market conditions are causing this, so how are the two related?

You just said what I said.

 

[Hey Julian!]

You just said what I said.

Yes, I know but what was your point for relating the HM thing?

 

[exiledking]

Yes, I know but what was your point for relating the HM thing?

Because people only watch markets rise and fall when they wanna see if their protest is effecting something. I'm showing you that in truth , the changes people wanna see happen organically

 

[Hey Julian!]

Because people only watch markets rise and fall when they wanna see if their protest is effecting something. I'm showing you that in truth , the changes people wanna see happen organically

Maybe I'm missing something, because I dont remember people wanting MK and coach to be shutdown.

 

[djpolo]

Been down with Polo for over 30. Gonna have to stop making it b4 I stop wearing it. Quality clothes I love wearing. Not as crazy s these fools but love it non the less

 

[HIGH CALIBER]

Been down with Polo for over 30. Gonna have to stop making it b4 I stop wearing it. Quality clothes I love wearing. Not as crazy s these fools but love it non the less

On his face wtf

 

[playahaitian]

Gap need to quit. Gap is some overpriced regular shit. Exclusive pssst.

/thread

 

[playahaitian]

Then how do you explain 50% off select items, plus 30% off entire order coupons being sent out?

BOOM

 

[Slowhands]

gap will be dead soon

Who still shops at Gap .. smh

 

[mangobob79]

they probably voted for trumps tax anyway

 

[bgbtylvr]

The money play is onine retailers that carry thee brands. The brands will need them. Discount store like Tj Max is will surivice. Macy’s and whatnots won’t.