My favorite players of all time are Eric Gale, B.B. King, Johnny Guitar Watkins, Jimi Hendrix and Pat Metheny.
There are many others I really like, but B.B. and Hendrix were the prototypes whose blueprint most in their genres followed.
Brewer Phillips (a friend who was also one of my favorite guitarists) taught me how to play the blues.
I think in the back of my mind, I aspire to play like Eric Gale...which is like a jazzier, funkier side of B.B.
So, I have played blues (electric urban and Mississipi Delta style), R&B, funk, jazz, reggae, folk and rock and have dabbled in classical and flamenco.
How about yourself... What style do you play?