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Fast food chain Carl's Jr. is infamous for its suggestive commercials featuring scantily clad women chowing down on giant burgers, but that's not the kind of image In-N-Out wants to be associated with.
The California-based burger chain has taken issue with a suggestive YouTube video featuring its food: The 14-second clip features a model named Abigail Ratchford clad in a bikini and a paper In-N-Out hat like the one employees wear, throwing fries in the camera's direction, and drizzling a milkshake on her cleavage.
Ratchford was clearly just hoping to follow in the footsteps of the many rich and famous women who have starred in Carl's Jr. ads, a roster that includes everyone from Paris Hilton and Kim Kardashian to Padma Lakshmi.
But the overtly sexual ad doesn't exactly align with In-N-Out's company values; the burger chain even references Bible verses on the bottom of its beverage cups and food wrappers.
In-N-Out's lawyers have reportedly sent the video's producers a cease-and-desist letter after receiving numerous complaints from customers. Per TMZ, "If it isn't taken down immediately, In-N-Out says it will likely serve up a lawsuit."