Drake’s More Life gives US streaming boost to Giggs, Skepta and Jorja Smith
BY
CLAIRE LOBENFELD, MAR 20 2017
It pays to be pals with Champagne Papi.
Drake’s co-sign has always been a boon for artists and has brought people like Makonnen and Migos out of the underground and onto the radio. It’s no different for his latest project
More Life. The
BBC reports that streaming in the US has gone up for UK artists like Giggs, Skepta and Jorja Smith following the Saturday evening release of the “playlist”.
Giggs, who features on tracks ‘No Long Talk’ and ‘KMT’, has had an increase in US streams on Spotify by 146%. While Drake’s admiration for grime and UK rap has been no secret, the pair’s connection is heightened even more by their mutual outsiders’ love of southern hip-hop.
The US has already gotten a heavy dose of Skepta – primarily via
Drake’s influence – and, still, his US Spotify streams by almost a quarter, clocking in at 21%.
Newcomer
Jorja Smith also got a little bit of boost, with her streams going up 12% in the US.
More Life was released this past Saturday. Check it out
here.